Try as I might, and despite the fact that they played many showcases including ones hosted or set up by IHM music friends, I ended up missing out on veteran indie rock outfit Now, Now at SXSW earlier this year (new conflicts and meet-ups would always arise). Come May 18th, the Minnesota band will be releasing new album Saved, which I pre-ordered eons ago. Fortunately for me, Now, Now will also be hitting the road for their new record, with a stop in San Francisco at the Independent on July 28th! Beats 1 recently premiered Now, Now’s latest single, MJ, a jaunty stepping, contagious strutting pop rock charmer with crisp rhythmic drums and endearing vocals. Find out more about Now, Now’s expansive new tour, here, as well as learn more about their new album Saved.

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