I’m pretty sure I’ve found a new French pop obsession now that I’ve stumbled upon the quirky, noire-tinged folk pop of Baptism, which comes from Halo Maud, a Parisian singer-songwriter and multi-instrumentalist who just signed to Heavenly Recordings. It’s a strange but addictive world that she welcomes us into in the video for the mysterious and hypnotic, heady and bewitching tune, whose clattering percussion and simmering groove remind me of fellow French artist JAIN, but with an experimental folk meets art pop vibe. As its title might suggest, there’s a dark mythical quality to Baptism, which is lifted from Halo Maud’s Du Pouvoir EP, out now and available from iTunes, here. Watch the music video for the title track below, whose slick dreamy groove and classic French pop aura is a far cry from Baptism, proving Halo Maud’s much alluring versatility. 

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