A new OK Go music video is always a momentous affair. After all, the alt rock/power pop veterans are well known for their exceptional creativity and skillful innovation when it comes to their visual accompaniments for their always catching tunes. In the music video for their song Obsession, which comes off of their 2014 album Hungry Ghosts, OK Go utilizes a crazy amount of desktop printers to create a jaw dropping stop motion animation clip. The band recycled all of the paper that was utilized for the video, as well as donated proceeds to Greenpeace. As always, it’s a clever and fun watch to go along with such a sprightly rollicking OK Go jam. And if anything is “obsessive”, it’s OK Go’s dedication to their audio-visual artistry.

OK Go says: 
“This video has a lot of flashing colors. If you’re susceptible to seizures, be careful, please. Your viewing experience will look significantly better if you manually set your YouTube resolution settings to 1440p or 2160p (for desktop, click the gear icon in the lower right). Just leaving it on ‘Auto HD’ results in some pretty intense distortion during a few sections, because when the the colors and patterns get crazy, there’s actually just too much information flying by for YouTube’s normal HD compression. We broke the matrix. The good people of YouTube have been working with us to solve this (it’s a bit rate limitation issue) over the last 24 hours, but there’s no quick fix, and now it’s Thanksgiving in the US, and we’re all with our families. We hope you like it! Many, many thanks to our collaborators at Double A (http://www.doubleaxokgo.com).”

From the album Hungry Ghosts, out now everywhere: http://smarturl.it/Hungry-Ghosts

Tags: , , , , , , , , , , , , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.


%d bloggers like this: