As reported last week, industrial rock legends Nine Inch Nails will be releasing a new EP entitled Add Violence this Friday, the second in a series of three related EPs. We received our first taste of Add Violence last week in the form of gloriously thrashing, noisy seething Less Than. Today’s THIS ISN’T THE PLACE is just as gripping and phenomenal, but in a very different manner. It’s an eerily haunting brooder whose atmosphere is so intense that it recalls some of Trent Reznor’s film soundtrack work. THIS ISN’T THE PLACE is a slow build of an opaque droning crescendo that recalls recent Radiohead as well as Massive Attack and Portishead. The whole ambiance of THIS ISN’T A PLACE and the control panel visualizer that comes along with the song also remind me of that masterpiece of a Twin Peaks episode on which NIN performed just a month prior. Twin Peaks: The Return episode 8 is David Lynch’s magnum opus, and NIN couldn’t have been a more perfect fit for its atmosphere. NIN’s Add Violence EP can be pre-ordered digitally, here, or on vinyl, here. A CD version will be out on September 1st.

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