Be The Bear is described as a “one-woman industry”. She’s known as a fiercely independent female artist and producer who writes and records her own songs in her commercial studio in Gothenburg, which is home to her label Loud Attic Records. The Swedish virtuoso has captured our attention with icy bewitching Erupt, her newest Norse alt pop single. Some might recognize this glacial aria from a massive Volvo winter commercial, which can be viewed here. Erupt falls somewhere between Björk and Aurora with its orchestral opulence and its crystalline vocal enchantment. There’s also a grand cinematic quality to the soaring ballad, which is out now by way of all major retailers.

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