Stockholm based folk pop duo Flora Cash blew both myself and my friends away last month when they played a sold out set at Popscene in San Francisco. They were utterly bewitching, as expected, and I was fortunate enough to get my hands on a copy of their debut album Nothing Lasts Forever (And It’s Fine) in the process. I’d only heard great things about the record, and sure enough, I found it enchanting and entrancing me over and over again after I swiftly popped it into album rotation. Today, the pair has unveiled an official music video to go along with their recent Hypem topping single off the record, California. The video, like Flora Cash’s recent advertising partnership with Mexican telecommunications brand Moviestar (which has had over 12 million views in three weeks), makes quite the moving statement about migrant situations and the tragedies that oft accompany them. It’s a riveting and moving watch to go along with California’s lilting folktronica and folk pop, which carries a bit of that Lana Del Rey smokiness and a touch of Lykke Li’s dark poignancy in its willowy ripples. You can order Flora Cash’s beautifully evocative debut album, here.

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