NYC indie pop artist Alice Kristiansen sets off all our starlet alarms with a willowy enchanting pop single named Lost My Mind. Its svelte beauty is redolent of Billy Eilish’s lithe, graceful pop as well as the dusky elegance of Mononoke (who’s now one fourth of RITUALS). Lost My Mind is currently featured on Spotify’s New Music Friday playlist. It arrives by way of a music video which Alice directed shot by shot herself. In the video, her finespun indie pop is set to cinematic shots that perfectly correlate with the song’s lyrics and themes. Alice’s soft, delicate voice and the song’s atmospheric trickling soundscape combine for a heartfelt and honest effect on the dark and contemplative, grand and beautiful song. Alice Kristiansen was previously known for her YouTube covers, having built a fan base of over 452,000 subscribers. She’s set to conquer the world with her original music if she continues to present us with such cinematic stirring pop. Download Lost My Mind from iTunes, here.

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