OFFICIAL VID: Dum Dum Girls – Lost Boys and Girls Club

Los Angeles noise pop band Dum Dum Girls have stayed rather quiet for the past year, but they’re back today with a new video created in conjunction with H&M. H&M must want to start ramping up the online music related marketing, since Urban Outfitters has waded into the music video scene several times lately. Lost Boys and Girls Club is the first compelling single off of their just announced new album Too True, which comes out sometime next year. It’s a rocking, fierce track instilled with some of their dream pop shoegaze sound, but it’s far more chilly and doleful than songs off previous album Only In Dreams.

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