Snoop Lion

I know the news world is totally in a tizzy about the whole Snoop Lion affair (and I mean the WHOLE news world, not just the music news world). It’s splashed all over every news source, being debated by everyone, some think it’s lame, some don’t, yadda yadda yadda. We first got an inkling of what was going on about two weeks ago, when I posted Snoop’s La La La, the first preview off his Diplo/Major Lazer reggae collaboration. Today, we learned that there was a lot more to it… they have recorded a whole album together and the Dogg has announced to the world that he has, in fact, been reincarnated as Snoop Lion. His outlook as a reggae artist is one of positivity, and he wanted that reflected in his new name, despite all the money in the world tied into to the famous name Snoop Dogg. La La La was pretty good, so if there’s good music to backup this project, who’s to judge him for wanting to take a different direction artistically after SOOOO many long years of success as rap’s great Snoop Dogg? It’s not like Ron Artest or Ochocinco where it’s just some odd name change. It’s not like Puff Daddy to P Diddy to Diddy to whatever. There’s actually a huge artistic concept behind this. I say good for him. In the meantime, a trailer surfaced for a documentary film produced by VICE Films in partnership with Snoopadelic Films. It contains footage of Snoop’s trip to Jamaica where he recorded his album with Diplo. It shows his transformation, and supposedly, shows how that resulted in his “reincarnation”. Looks pretty good. Might be a nice one to catch, and let’s hear what comes next before we are too quick to judge, shall we? I’ll reshare La La La below as well.

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